Advertising on YouTube
Want to jumpstart your YouTube career? Or want to skip the whole process of building subscribers and get right to the part where you get views and cash? You can do that with advertising on YouTube.
Basically, YouTube advertising simply allows you to put your videos at the start and at breakpoints on other people’s videos. This way, you can ensure that your content is seen by lots of people in a place where it will be successful.
Your video still needs to be good of course, so a lot of what we’ve discussed still applies here. At the same time though, there are a few things to consider when using your videos in this context.
What Are YouTube Ads For?
We’ve already talked about how highly successful video marketing can be and why it’s so compelling and engaging and this is really what makes YouTube videos so powerful.
At the same time though, it’s important to remember that YouTube ads are also interruptive in nature. This is unlike advertising on Google for instance when users are actively looking for content.
Statistics suggest that the click-through rates on YouTube videos are around 0.01% which isn’t high and 80% of users have never bought a product because of a YouTube ad.
So YouTube ads are not the best place to try and get direct sales – instead you may want to consider Facebook video ads.
What YouTube ads are great for though is increasing brand awareness and interest – and for promoting your own YouTube channel. Keep this in mind when planning your campaign.
How it Works
YouTube advertising works in the same way as Google Ads or Facebook Ads. That is to say, that it is PPC (Pay Per Click) and you only get charged when someone clicks or when they watch through to the end.
YouTube advertising also allows you to target your viewers by demographic – for instance, you can only show adverts to people of a certain age in a certain location with a specific interest.
Your ads will be shown on mobile and you get lots of useful data on back to see the performance of your ads. It’s thought that in 2013, advertisers spent about $5 billion on YouTube ads, which suggests it can be highly effective when used correctly.
Essentially, this form of advertising is the closest there is to TV advertising and you should view it as such. Bear this in mind and this can be a very profitable experiment.