Category Archives: Linkedin

A Quick Know-How In To LinkedIn Marketing

LinkedIn quick know

Previously, some tips on LinkedIn quick know hacks were discussed in part one and how these could help your brand or business be noticed by your targeted audience.   The second installment of this LinkedIn quick know-how article deep dives into the rest of the list.   To continue, stay strong and relevant—find your consumers and make the connection, before your competitor does. Filtering and segregating through the database in LinkedIn has never been easier. Businesses of all kinds can target on the company size, job position […]

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The Difference between Facebook and LinkedIn Marketing

Facebook and LinkedIn

With so many social networking sites these days, it is normal to compare two of the biggest platforms like Facebook and LinkedIn. Since Facebook announced that it was creating a platform for professionals, the comparison has escalated even more. Although they appear to be similar in objective, which is to connect people through networking, they have varying functions and uses among their members.   Facebook and LinkedIn – By The Numbers As of this writing, LinkedIn has 300 million registered users while Facebook has 1.35 billion members. […]

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Different Company Brands and Businesses that Utilized LinkedIn Marketing

businesses linkedin marketing

Although LinkedIn is considered to be one of the top social networking sites for professionals, it is unheard of to know that there are successful marketing campaigns that have been launched using Businesses LinkedIn marketing. Compared to Facebook and Twitter, LinkedIn is more toned-down and discreet. Hence, not all brands would think of promoting in LinkedIn. This then, makes it an even better medium or channel to advertise in. As one marketer noted, the chances of standing out and running clever campaigns in LinkedIn are greater as opposed […]

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How to Use LinkedIn Marketing for Your Business

How to Use LinkedIn Marketing for Your Business

How to Use LinkedIn With the endless number of social media websites that have recently come up, trying to choose the most valuable for a business could be an overwhelming task. How to Use LinkedIn? It is the social network that stands out for small business owners. Compared to other social media, Businesses LinkedIn marketing aims to create new professional connections, not to make friends and share pictures and stories.   A lot of small business owners do not understand the significance of LinkedIn for their marketing efforts. They […]

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Developing a Successful LinkedIn Marketing Plan

Developing a Successful LinkedIn Marketing Plan

While LinkedIn marketing plan can provide a big advantage for the business, an easy-going tactic can have unsatisfactory results. Just like other business and marketing efforts, LinkedIn marketing needs to have a clearly outlined strategy. Having clear goals can help the business to plan an effective and comprehensive marketing structure.   Here are some of the key points to consider when starting a marketing campaign on LinkedIn:            Objective of using Successful LinkedIn Marketing Plan  The most important part of this marketing campaign is […]

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Business Tips on LinkedIn Marketing

Business Tips on LinkedIn Marketing

Through the years, LinkedIn marketing has proven to be the most powerful social media marketing strategy for businesses and careers. Because it is the biggest business networking outlet in the world, users have a different outlook when logging in to LinkedIn compared to their counterparts such as Facebook and Twitter.   On LinkedIn, there is a different mood and the messages tend to be more professional. Moreover, discussions are headed toward transactions and partnerships, and everything is focused on building businesses or advancing careers.   To market a […]

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Optimize Your Profile to Help Your LinkedIn Marketing

Optimize Your Profile to Help Your LinkedIn Marketing

To get the most out of your LinkedIn marketing strategies and drive traffic to your business website by avoiding mistakes, you may have to look at the ways to optimize your profile as this would help more people to discover your business and promote it.   Optimize your Profile By Emphasize Professional Skills   You can get endorsements from your connections for specific keywords on your professional skills. The top 10 skills that LinkedIn features are based on endorsements so users would know which field you stand out. […]

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LinkedIn Marketing Mistakes to Avoid

LinkedIn Marketing Mistakes to Avoid

Mistakes to Avoid LinkedIn offers vital networking opportunities for different businesses, to promote your brand you must learn about common mistakes to avoid. Because LinkedIn is a social media platform that specifically geared towards business professionals, its users do not have to combat the public and private identity struggle that other websites such as Twitter and Facebook could create. While it projects a professional environment, it can still be easy to commit LinkedIn marketing mistakes. But once you realize them, these mistakes can easily be corrected.   Not […]

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