Category Archives: Video

Planning: The First Aspect of Video Marketing

online videos planning

Nowadays, marketers rely heavily on online videos to create a buzz on their product, service or brand. And why not? Video content marketing is a highly effective and efficient method of delivering your message to the world. Most people would rather watch a video than read text. In fact, all over the globe, people spend more than 6 billion hours watching online videos every month. That’s equivalent to almost an hour for each person in the planet. Another fun fact: video-sharing website YouTube is the second most […]

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Preparation is Key

preparation phase

Once you have a plan and a particular objective for your video, you need to carry on the creative preparation phase of the process. Pre-production, the second aspect of video marketing is considered the preparation phase. What happens before the actual filming of the video is vital to the overall success of the shoot.   Video production is a lot of work. Before proceeding, you need to have figure out everything you will need and assemble them. Remember, the best defense against unforeseen problems and delays is […]

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The Culminating Stage

Video production

All that planning and preparation phase will take you to this: the actual video production. You’re nearly halfway through the video marketing process, but the day of the shoot is when everything you’ve conceptualized will finally materialize.   Production entails filming, first and foremost. With your storyboard, shot and production schedule on hand, you have a multitude of guides on how the filming should go.   Here are some tips on the step by step breakdown of the video production.        1. Safety First   […]

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The Trials, Tribulations and Rewards of Editing

video content

Even though the filming video content is done, the project is not yet over. Post-production in video marketing is all about putting everything together and coming up with an end product that holds up the message for the audience and ultimately meets the business goals. Post-production involves a lot of editing and video content integration, but it takes you much closer to your end goal, so this step should not be taken lightly.   Editing the Picture   Editing the video that has been filmed should be […]

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Onto the Pulpit: Know Where to Distribute your Video

Onto the Pulpit: Know Where to Distribute your Video

The final efforts of video production for marketing purposes will shift to how the video will be depending on where you distribute your Video. Choosing the right distribution method is crucial to reaching your target audience. No one platform is the best for all types of videos so choose judiciously. Because of the abundance of websites where you can upload your videos, the selection may seem daunting, but fret not, here is a guide to the primary choices available right now.   Know Where to Distribute your […]

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Why Retailers Should Use Videos to Market their Products Online

Why Retailers Should Use Videos to Market their Products Online

Videos are effective in getting customers to purchase products online. They have been so successful that retail giants have used them to increase sales and conversions on their websites. Major British retailer, Marks and Spencer, features videos on their product pages. A shopper that visits the page of their latest blue cardigan will see a video that shows a lady modeling and wearing that piece of clothing. This aids customer decision-making and ultimately leads to a sale.   Ariat, an American equestrian footwear manufacturer, also has videos […]

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Content Marketing and Video Marketing

Content marketing and video marketing

What makes content marketing different from other forms of video marketing is that, it adds value to the customer. Supporters and followers of content marketing believe that delivering consistent and valuable information to customers will eventually lead them to support and patronize certain companies or brands.   It is not selling to consumers. Rather, it is informing, educating, or entertaining them in the hope that they will buy a company’s products. What is important is to give customers quality content – content that they are willing to seek […]

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How to Make an Awesome Marketing Video

marketing video

There is a strong interest in marketing video these days. Companies are now using videos online to market their products to customers. While there are agencies and services that can help them create successful content, companies have to contend with competitors to vie for the attention of their target audience and customers.   Just having a video for the sake of having one simply won’t do! A video needs to stand out and add value to its audience. With these in mind, here are some tips from […]

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Why Companies Should Include Videos in their Social Media Strategy

Why Companies Should Include Videos in their Social Media Strategy

Social media marketing is an initiative done on social media to gain customer attention and website traffic through videos. It is what a lot of marketers and companies are doing today to communicate to customers and increase sales.   According to Hubpost, 92% of marketers in 2014 claimed that social media was important to their business; 80% of these said that their social media efforts improved SEO or traffic to their websites. Using social media then can be rewarding for many companies.   It is not only […]

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How Video Marketing Can Boost SEO

How Video Marketing Can Boost SEO

The No. 1 priority of SEO experts and specialists is to ensure that a website lands in Google’s first page listing. Search Engine Optimization or SEO (as it is better known) is all about getting the best search engine rankings. SEO is any activity that boosts the visibility of a website in search engines like Google or Yahoo.   The more frequently a website appears on the 1st page of a Google or Yahoo search, the more people will visit that website. This is what companies pay for […]

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