Tag Archives: Ways to Promote Video Content

Why Retailers Should Use Videos to Market their Products Online

Why Retailers Should Use Videos to Market their Products Online

Videos are effective in getting customers to purchase products online. They have been so successful that retail giants have used them to increase sales and conversions on their websites. Major British retailer, Marks and Spencer, features videos on their product pages. A shopper that visits the page of their latest blue cardigan will see a video that shows a lady modeling and wearing that piece of clothing. This aids customer decision-making and ultimately leads to a sale.   Ariat, an American equestrian footwear manufacturer, also has videos […]

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